Lessons Learned in B2B Sales

Before you go to your next conference, tradeshow or other business development event make sure you can answer these 7 essential questions for guaranteed success: 1.      Do you have a clear vision of what you want to accomplish? Are you debuting a new product? Are you recruiting new customers? Whatever your goal, make sure you have it clearly defined before attending the event. Better yet, have it clearly defined before you sign up and commit to attending! 2.               What metrics will you use, post-event, to determine success? Now really dissect those metrics so that you know exactly what they measure. Is your metric for success based on the number of business cards you collect? Why? How many business cards need to be collected for the event to be considered a success? Why? You get the picture - dig a bit deeper. Stop paying to attend events because it’s what you’ve always d...

Please take a moment to check out the article that Voyage Chicago just released. It takes a look at Carpathia Summits, why I joined this firm, and what the journey has been like the past 9 months! http://voyagechicago.com/interview/meet-leslie-venetz-carpathia-marketing-river-north/

Carpathia Marketing Host Bucket-List Networking Summits to Accelerate Relationships. Contact Leslie Venetz. The article below, was originally published by American Express. "7 key ways to attract new customers". The seven ways are outlined in detail at the link at the bottom of this thread.  This article highlights 5 that Carpathia can help you accomplish today! The bottom line? Attending a single, well-planned event, is an efficient and cost effective way to quickly scratch off 72% of this to-do list.  Scroll to the bottom to request more information or submit an application to join us at a Carpathia Bucket-List Networking Summit. # 1 – Identify Your Ideal Client How many times have you had a great conversation with a prospect who loves your product only to find out that they aren’t a decision-maker or don’t have a budget? As you work to grow your business and expand your roster of happy clients, you simply don’t have time to meet with people who can’t b...

Like you, I was sick of wandering aimlessly through expo halls hoping to find a pertinent vendor or eagerly searching hundreds of faces to identify that one key connection in the crowd at events. That is why I joined Carpathia Summits - to rescue all of us from boring networking events. Attend an Event That You and Your Clients Will Remember #BucketListNetworking There are a handful of traps that all events fall prey to: ·       Presentations are full of dry, pre-planned content. Outside of a few exceptional, timely speakers you are left with a list of speakers presenting topics that they believe themselves to be “experts” on and that, often, have little relevance for the audience members. This reliance on pre-determined content stifles the creative dialogue that happens so naturally when you bring together a group of like-minded people. ·          Setting aside limiting time for networking. Traditional events ...

If you’re like most busy professionals, the idea of taking 2 or 3 days out of the office to attend an event is something you know you need to do, but struggle to prioritize.          There are two questions that are asked again and again – Is it worth the time? Is it worth the money? We get it, you have to make choices for your personal and professional well-being that have a definite ROI. Time & money are both limited resources. I’ll answer the easier question first, Is attending events worth the money? Yes, 100 X Yes! Whether you are attending an event as a vendor, buyer, speaker, or just there to learn – events are an investment in your growth and that doesn’t have a price on it…. BUT if you want me to put a price on it: According to research posted by Richard Branson, Founder of Virgin Group, “For every dollar companies invest in business travel, they receive a value of $12.50. It would take three years to recover lost...