1. Do not fool yourself into thinking that you will get a high rate of return from cold emails or cold voice mails. More importantly, be thankful that you do not get a high rate of return from those methods or else we--telesales executives--wouldn't have jobs any longer. If you really want to reach somebody you need to pick up the phone and call them. That does not mean that you should be stalking your prospects and calling them all day long everyday or hanging up as soon as a gatekeeper answers. It does mean that you should be calculated about how often you call (I suggest never more than twice a day). If you do reach a gatekeeper, you should be polite, but busy. 2. Gatekeepers can rarely say yes to you, but they can always say no. It is important to keep in mind that a gatekeeper has their job because they are good at keeping people like us away from their bosses! Always be polite and professional, but be busy and sound important. A few tricks to get around leaving a messa
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