Lessons Learned in B2B Sales

Like you, I was sick of wandering aimlessly through expo halls hoping to find a pertinent vendor or eagerly searching hundreds of faces to identify that one key connection in the crowd at events. That is why I joined Carpathia Summits - to rescue all of us from boring networking events. Attend an Event That You and Your Clients Will Remember #BucketListNetworking There are a handful of traps that all events fall prey to: ·       Presentations are full of dry, pre-planned content. Outside of a few exceptional, timely speakers you are left with a list of speakers presenting topics that they believe themselves to be “experts” on and that, often, have little relevance for the audience members. This reliance on pre-determined content stifles the creative dialogue that happens so naturally when you bring together a group of like-minded people. ·          Setting aside limiting time for networking. Traditional events just hope that somehow attendees are able to crea

If you’re like most busy professionals, the idea of taking 2 or 3 days out of the office to attend an event is something you know you need to do, but struggle to prioritize.          There are two questions that are asked again and again – Is it worth the time? Is it worth the money? We get it, you have to make choices for your personal and professional well-being that have a definite ROI. Time & money are both limited resources. I’ll answer the easier question first, Is attending events worth the money? Yes, 100 X Yes! Whether you are attending an event as a vendor, buyer, speaker, or just there to learn – events are an investment in your growth and that doesn’t have a price on it…. BUT if you want me to put a price on it: According to research posted by Richard Branson, Founder of Virgin Group, “For every dollar companies invest in business travel, they receive a value of $12.50. It would take three years to recover lost profits.” That’s a powerful stati

Please take a moment to visit the Carpathia website and take a peek at my Press Release : 17 Likes   Share CARPATHIA LANDS VETERAN EVENT EXEC. January 1, 2017 CARPATHIA MARKETING LLC APPOINTS VICE PRESIDENT OF BUSINESS DEVELOPMENT BUCKET-LIST NETWORKING FIRM LANDS VETERAN EVENT EXEC. PRESS RELEASE: Chicago, IL – January, 2017 Carpathia Marketing LLC is pleased to announce that Leslie Venetz has joined the company to develop their innovative events portfolio. Venetz comes with a wealth of experience in the events industry, having spent the last nine years at Marcus Evans Group, a billion dollar global event industry leader. An executive consistently finishing in the top 5 with her sales performance, she also served the management role of sales director over B2B sales. Venetz was instrumental in launching numerous event verticals in a variety of markets and growing a high-performance, sizable sales team. Leslie joins Carpathia as Vice P