Disrupting the Traditional Events Space
Like you, I was sick of wandering aimlessly through expo
halls hoping to find a pertinent vendor or eagerly searching hundreds of faces
to identify that one key connection in the crowd at events. That is why I joined Carpathia Summits - to rescue all of us from boring networking events.
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| Attend an Event That You and Your Clients Will Remember #BucketListNetworking |
There are a handful of traps that all events
fall prey to:
·
Presentations are full of dry, pre-planned
content.
Outside of a few exceptional, timely
speakers you are left with a list of speakers presenting topics that they
believe themselves to be “experts” on and that, often, have little relevance
for the audience members. This reliance on pre-determined content stifles the
creative dialogue that happens so naturally when you bring together a group of
like-minded people.
· Setting aside limiting time for networking.
Traditional events just hope that somehow
attendees are able to create meaningful connections while grabbing a cup of
coffee between sessions or while shoveling eggs & bacon in their mouth at a
continental breakfast. If exciting networking opportunities are not being
cultivated and fostered by the event organizers, arguably, the most important
reason to attend an event is an after-thought rather than a core factor.
Forced progression of events.
Creating structure that is too rigid
encourages attendees to wine & dine key prospects outside of the event just
to get a bit of one-on-one time or to sneak away if they hope to have a
semi-private conversation. Traditional events do not create an environment
where time is set aside to create genuine connections. Hosted activities are
solely focused on giving vendors more time to pitch instead of providing all
attendees a chance to connect in a more authentic way, fostering a real bond
that can lead to a long-term partnership.
Do these event woes sound familiar?
We know that stronger relationships are created when we get
face time with others. According to HubSpot, “85% of people say they build stronger, more meaningful relationships
during in-person meetings.” Events are essential to your business. We want
them to be fun again. Carpathia is here to revolutionize the way you network
with relationship-based acceleration.
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| Give Your Clients a Sales Pitch to Remember! |
Often when we think about Disruptors, our minds immediately
jump to SaSS products heavily used by Millennials – think Uber, AirBnB, DropBox,
WeWork, SoFi and the list goes on. You might be surprised to read that the
oldest Millennials are 35 already. Many of them currently hold prestigious
executive positions and that percentage will only grow. According to an
Eventbrite study, published by Entrepreneur Magazine, “Millennials see shared experience as key to bonding: 79% feel that
going to live events with others helps deepen their relationships & 69%
believe attending events makes them feel more connected to people.”
How many of your customers fall in to the Millennial
bracket? You won’t find those prospects at Tradeshows & Expos so it’s time
to think about a new strategy.
Carpathia Summits is here to answer the call for better
events that create more meaningful connections at Bucket-List destinations.
Events can save you time, provide innovative ways to overcome challenges, and
increase your revenue all while you create lasting memories!
Are you picturing yourself in an afternoon meeting on the
white sand beaches of Puerto Rico or making your best guess at a blind wine
tasting in Napa? See what Bucket-List Networking events are being hosted in
your industry at www.carpathiasummits.com/events/
You can also reach Leslie Venetz, our VP of Business
Development at 800.517.6399 or via email at Leslie@CarpathiaSummits.com - We
look forward to hearing from you!
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