Lessons Learned in B2B Sales

Before you go to your next conference, tradeshow or other business development event make sure you can answer these 7 essential questions for guaranteed success: 1.      Do you have a clear vision of what you want to accomplish? Are you debuting a new product? Are you recruiting new customers? Whatever your goal, make sure you have it clearly defined before attending the event. Better yet, have it clearly defined before you sign up and commit to attending! 2.               What metrics will you use, post-event, to determine success? Now really dissect those metrics so that you know exactly what they measure. Is your metric for success based on the number of business cards you collect? Why? How many business cards need to be collected for the event to be considered a success? Why? You get the picture - dig a bit deeper. Stop paying to attend events because it’s what you’ve always d...

Please take a moment to check out the article that Voyage Chicago just released. It takes a look at Carpathia Summits, why I joined this firm, and what the journey has been like the past 9 months! http://voyagechicago.com/interview/meet-leslie-venetz-carpathia-marketing-river-north/

What Getting Married Taught me About Event Planning. Find me on LinkedIn at linkedin.com/in/leslievenetz If you know me, you know that event planning…well planning in general is in my DNA. I started orchestrating events when I was a kid. I still remember the first significant event I pioneered & planned; a 3-generation dance at my high school. It was a pretty good gig for me. My grandpa was my date and other generation – the parents - were responsible for preparing & serving the dinner! My experience with events has grown significantly since that first dance. Over the past 20 years, I’ve led or been on the planning committee for everything from corporate events, to non-profit fundraisers, to social programs. Each event I’ve been a part of hosting is unique in both its intent & outcome. Nothing prepared me for planning my own wedding. Now if you are one of the lucky few who decided to hire a professional event planner, I can only imagine how nice that must have be...

Carpathia Marketing Host Bucket-List Networking Summits to Accelerate Relationships. Contact Leslie Venetz. The article below, was originally published by American Express. "7 key ways to attract new customers". The seven ways are outlined in detail at the link at the bottom of this thread.  This article highlights 5 that Carpathia can help you accomplish today! The bottom line? Attending a single, well-planned event, is an efficient and cost effective way to quickly scratch off 72% of this to-do list.  Scroll to the bottom to request more information or submit an application to join us at a Carpathia Bucket-List Networking Summit. # 1 – Identify Your Ideal Client How many times have you had a great conversation with a prospect who loves your product only to find out that they aren’t a decision-maker or don’t have a budget? As you work to grow your business and expand your roster of happy clients, you simply don’t have time to meet with people who can’t b...

Like you, I was sick of wandering aimlessly through expo halls hoping to find a pertinent vendor or eagerly searching hundreds of faces to identify that one key connection in the crowd at events. That is why I joined Carpathia Summits - to rescue all of us from boring networking events. Attend an Event That You and Your Clients Will Remember #BucketListNetworking There are a handful of traps that all events fall prey to: ·       Presentations are full of dry, pre-planned content. Outside of a few exceptional, timely speakers you are left with a list of speakers presenting topics that they believe themselves to be “experts” on and that, often, have little relevance for the audience members. This reliance on pre-determined content stifles the creative dialogue that happens so naturally when you bring together a group of like-minded people. ·          Setting aside limiting time for networking. Traditional events ...