If you’re like most busy professionals, the idea of taking 2 or 3 days out of the office to attend an event is something you know you need to do, but struggle to prioritize. There are two questions that are asked again and again – Is it worth the time? Is it worth the money? We get it, you have to make choices for your personal and professional well-being that have a definite ROI. Time & money are both limited resources. I’ll answer the easier question first, Is attending events worth the money? Yes, 100 X Yes! Whether you are attending an event as a vendor, buyer, speaker, or just there to learn – events are an investment in your growth and that doesn’t have a price on it…. BUT if you want me to put a price on it: According to research posted by Richard Branson, Founder of Virgin Group, “For every dollar companies invest in business travel, they receive a value of $12.50. It would take three years to recover lost...